How Valuable Is Word of Mouth? (Harvard Business Review) - V. Kumar, J. Andrew Petersen, and Robert Leone

How Valuable Is Word of Mouth? (Harvard Business Review)

By V. Kumar, J. Andrew Petersen, and Robert Leone

  • Release Date: Jul 6th, 2007
  • Genre: Business & Personal Finance
  • ℗ © 2007 Harvard Business School Publishing

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How Valuable Is Word of Mouth? (Harvard V. Kumar, J. Andrew Petersen, and Robert Leone