Made to Stick - Chip Heath & Dan Heath

Made to Stick

  • Release Date: Jan 2nd, 2007
  • Genre: Business & Personal Finance
  • Available File Format: PDF - ePUB - KINDLE - MOBI - AZW
  • File Size: 3.7 MB
Score: 4
4
From 85 Ratings

Description

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.


Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” 

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
 
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.

download ebooks free epub download ... made to stick - chip heath & dan heath full download ... made to stick - chip heath & dan heath download ebooks free popular EPUB download ... Full PDF ebook with essay, research paper made to stick - chip heath & dan heath read free ... Click Download or Read Online button made to stick - chip heath & dan heath download ebooks free free download pdf ... Download Ebook made to stick - chip heath & dan heath download ebooks free pdf free ... made to stick - chip heath & dan heath download ebooks free online ... Click to Read/Download made to stick - chip heath & dan heath download ebooks free PDF ... made to stick - chip heath & dan heath popular download ... made to stick - chip heath & dan heath download free of book in format PDF ... Download made to stick - chip heath & dan heath download ebooks free or read online here in PDF or EPUB ... Read online or Download download ebooks free made to stick - chip heath & dan heath PDF ... [download] book made to stick - chip heath & dan heath in format PDF ... made to stick - chip heath & dan heath epub ebook ... made to stick - chip heath & dan heath download ebooks free read ebook ... made to stick - chip heath & dan heath pdf e-book download ebooks free ... made to stick - chip heath & dan heath free download ... This site currently has over a thousand free books available for download in various formats of made to stick - chip heath & dan heath best book ... made to stick - chip heath & dan heath epub ebook popular pdf download ... made to stick - chip heath & dan heath download ebook PDF EPUB, book in english language ...